In email marketing there are senders of all shapes and sizes, from small businesses using self-serve ESPs to the largest web properties self-sending to massive user bases. While only a few senders will reach or exceed volumes of one billion messages per month, the tools and practices needed to achieve such a volume level are applicable to all senders who want to succeed in email marketing.
more @ http://mikehillyer.com/email/how-to-send-one-billion-email-marketing-messages-per-month/
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