Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. Maybe you'll even get a wobbly demo.
"Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?"
Cue sound of cicadas buzzing.
(Or "crickets chirping" but in Texas the cicadas are louder.)
(Or "crickets chirping" but in Texas the cicadas are louder.)
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